{"id":3027,"date":"2023-06-08T17:10:17","date_gmt":"2023-06-08T17:10:17","guid":{"rendered":"https:\/\/albanknews.com\/?p=3027"},"modified":"2023-06-08T17:10:26","modified_gmt":"2023-06-08T17:10:26","slug":"compliance-qa-can-spam-and-marketing-email-requirements","status":"publish","type":"post","link":"https:\/\/albanknews.com\/?p=3027","title":{"rendered":"Compliance Q&#038;A: CAN-SPAM and Marketing Email Requirements"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Q: Does CAN-SPAM require a marketing email to have some variation of &#8220;AD&#8221;, &#8220;ADV&#8221; or &#8220;ADVERTISEMENT&#8221; in the subject line?<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>A<\/strong>: That is not a specific requirement. What the law requires is that there is a clear and conspicuous identification of the message as an advertisement. CAN-SPAM gives you a lot of leeway in how you accomplish that but stating \u201cadvertisement\u201d in the subject line is a common, but not exclusive, means of accomplishing that. 15 USC 7704(5)\u00a0<a href=\"https:\/\/uscode.house.gov\/view.xhtml?hl=false&amp;edition=prelim&amp;req=granuleid%3AUSC-prelim-title15-section7704&amp;num=0&amp;saved=%7CZ3JhbnVsZWlkOlVTQy1wcmVsaW0tdGl0bGUxNS1zZWN0aW9uNzcwMQ%3D%3D%7C%7C%7C0%7Cfalse%7Cprelim\">15 USC 7704: Other protections for users of commercial electronic mail (house.gov)<\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p style=\"font-weight: 400;\"><strong><em>Compliance Alliance<\/em><\/strong><em> offers a comprehensive suite of compliance management solutions. To learn how to put them to work for your bank, call <strong>(888) 353-3933<\/strong> or email <a href=\"mailto:info@compliancealliance.com\">info@compliancealliance.com<\/a> and ask for our Membership Team. <\/em><\/p>\n<p style=\"font-weight: 400;\"><strong><em>Sign Up for a live Compliance Alliance demo:<\/em><\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><em><a href=\"https:\/\/us06web.zoom.us\/meeting\/register\/tZwodeCpqjkuE93hwepqjsGw4Qw79t9NtZXK\">Tuesdays at 10:00 AM CT<\/a><\/em><\/li>\n<li style=\"font-weight: 400;\"><em><a href=\"https:\/\/us06web.zoom.us\/meeting\/register\/tZcvcOGorD4qHdAPKFUIAGXaLD7aMq8mJAmu\">Thursdays at 1:00 PM CT<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Q: Does CAN-SPAM require a marketing email to have some variation of &#8220;AD&#8221;, &#8220;ADV&#8221; or &#8220;ADVERTISEMENT&#8221; in the subject line? A: That is not a specific requirement. What the law requires is that there is a clear and conspicuous identification of the message as an advertisement. CAN-SPAM gives you a lot of leeway in how you accomplish that but stating \u201cadvertisement\u201d in the subject line is a common, but not exclusive, means of accomplishing that. 15 USC 7704(5)\u00a015 USC 7704: Other protections for users of commercial electronic mail (house.gov) &nbsp; Compliance Alliance offers a comprehensive suite of compliance management solutions. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1070,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19,33,25,23],"tags":[],"class_list":["post-3027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking","category-compliance-qa","category-industry-reports","category-publications","has_thumb"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/albanknews.com\/wp-content\/uploads\/2017\/11\/compliance-alliance.png?fit=800%2C800&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4Y3P2-MP","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/albanknews.com\/index.php?rest_route=\/wp\/v2\/posts\/3027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/albanknews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/albanknews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/albanknews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/albanknews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3027"}],"version-history":[{"count":2,"href":"https:\/\/albanknews.com\/index.php?rest_route=\/wp\/v2\/posts\/3027\/revisions"}],"predecessor-version":[{"id":3030,"href":"https:\/\/albanknews.com\/index.php?rest_route=\/wp\/v2\/posts\/3027\/revisions\/3030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/albanknews.com\/index.php?rest_route=\/wp\/v2\/media\/1070"}],"wp:attachment":[{"href":"https:\/\/albanknews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/albanknews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/albanknews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}