{"id":1213,"date":"2018-05-03T18:18:21","date_gmt":"2018-05-03T18:18:21","guid":{"rendered":"https:\/\/albanknews.com\/?p=1213"},"modified":"2018-05-03T18:35:28","modified_gmt":"2018-05-03T18:35:28","slug":"new-tools-to-tell-the-story-of-americas-banks","status":"publish","type":"post","link":"https:\/\/albanknews.com\/?p=1213","title":{"rendered":"New Tools to Tell the Story of America\u2019s Banks"},"content":{"rendered":"

by Rob Nichols, president <\/em>and CEO of the American Bankers Association<\/em><\/p>\n

One of the reasons the banking industry is seeing an improved policy environment in Washington is because bankers have spent the last few years telling their stories.<\/p>\n

They didn\u2019t ask for regulatory relief because they were tired of red tape (even though they undoubtedly are). They asked for regulatory reform because rules were making it hard for their banks to make good loans to creditworthy customers and were diverting resources that could be better spent helping their communities thrive. Those stories \u2013 of how a perhaps well-intentioned but poorly executed provision in law was harming the people it was supposed to help \u2013 have made a difference.<\/p>\n

ABA, too, has been telling bankers\u2019 story. We started our reputational campaign a couple years ago with a special website \u2013 aba.com\/AmericasBanks \u2013 that offered data illustrating the role banks play in their communities and the economy. In April, we took our efforts up several notches with a reimagined site that really brings that data to life.<\/p>\n

Visit aba.com\/AmericasBanks and you\u2019ll find not only national statistics on how much banks have lent to small businesses, farms, homeowners and state and local governments, but also \u2013 for the first time — an interactive map that allows you to see banks\u2019 economic impact by state. Data points include jobs, branch\/office locations, mortgage, small business and small farm loans; customers and volunteer hours donated.<\/p>\n

You\u2019ll also find anecdotes, photos and videos \u2013 most submitted by banks \u2013 that show what their retail and business customers value most in them. Such customer testimonials include praise for a bank\u2019s mobile app, the support provided following a hurricane and the guidance that helped one couple buy their first home. As one customer put it when describing his raspberry farm\u2019s decades-long relationship with a local bank, \u201cit\u2019s super important to have a bank that understands the business, understands community, understands what we\u2019re doing, our challenges and that Mother Nature plays a big role.\u201d<\/p>\n

Still more stories demonstrate banks\u2019 commitment to local nonprofits and revitalizing a local neighborhood, and spotlight ways bank employees have gone above-and-beyond for their customers, including one who checked up on an elderly customer daily \u2013 including weekends and holidays — for more than 10 years.<\/p>\n

One must-see video on the site (under \u201cHelping Communities\u201d) is a special eight-minute documentary ABA produced that demonstrates how three banks of very different sizes, all on one city block, collectively drive growth and renewal in downtown Denver. The focus is Denver \u2013 but it\u2019s a story playing out in countless communities across America, providing a visual illustration of how bankers support the activities and growth of manufacturers, property developers, service businesses, nonprofits and others as those companies and organizations drive employment and opportunity in the city.<\/p>\n

What you find on the America\u2019s Banks site is just the beginning. We have more material we\u2019ll be rotating in later, and we hope you\u2019ll help us keep the content fresh by sending similar videos, photos, customer testimonials or employee stories to AmericasBanks@aba.com<\/a>.<\/p>\n

We also ask that you help us amplify the good news by sharing the site far and wide. For help in doing this, please download our social media guide at aba.com\/AmericasBanksGuide.<\/p>\n

By amplifying the story of America\u2019s banks, you can help policymakers and the public better understand how banks deliver jobs, growth, safety and convenience.<\/p>\n

\u00a0<\/em><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

by Rob Nichols, president and CEO of the American Bankers Association One of the reasons the banking industry is seeing an improved policy environment in Washington is because bankers have spent the last few years telling their stories. They didn\u2019t ask for regulatory relief because they were tired of red tape (even though they undoubtedly are). They asked for regulatory reform because rules were making it hard for their banks to make good loans to creditworthy customers and were diverting resources that could be better spent helping their communities thrive. Those stories \u2013 of how a perhaps well-intentioned but poorly […]<\/p>\n","protected":false},"author":1,"featured_media":509,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19,25,3],"tags":[],"class_list":["post-1213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking","category-industry-reports","category-politics","has_thumb"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/albanknews.com\/wp-content\/uploads\/2014\/12\/bigstock-Washington-DC-US-Capitol-Buil-45340312.jpg?fit=900%2C596&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4Y3P2-jz","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/albanknews.com\/index.php?rest_route=\/wp\/v2\/posts\/1213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/albanknews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/albanknews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/albanknews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/albanknews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1213"}],"version-history":[{"count":1,"href":"https:\/\/albanknews.com\/index.php?rest_route=\/wp\/v2\/posts\/1213\/revisions"}],"predecessor-version":[{"id":1214,"href":"https:\/\/albanknews.com\/index.php?rest_route=\/wp\/v2\/posts\/1213\/revisions\/1214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/albanknews.com\/index.php?rest_route=\/wp\/v2\/media\/509"}],"wp:attachment":[{"href":"https:\/\/albanknews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/albanknews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/albanknews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}